LinkedIn Account Types Explained: Which Is Best for You?

Editor's Note: This popular blog post about the available premium LinkedIn plans was updated in May 2024 to include new data.

In this blog post, we will examine the various LinkedIn account types offered and assist you in selecting the one that best meets your company's needs. LinkedIn is a vibrant destination for businesses and professionals, not just another social networking platform. With over 1 billion users globally, it has developed into a potent tool for networking, lead generation, and brand visibility. As a leader in digital marketing, we recognize LinkedIn's relevance and its crucial role in fostering business success. 

Different Types of Accounts on LinkedIn

LinkedIn offers several plans to suit businesses' various demands. LinkedIn premium plans offer a range of features not available in the basic free version. These plans cater to users who want to maximize their networking opportunities and advance their careers.

The LinkedIn business premium plan, in particular, is designed for small to medium-sized businesses looking to boost their presence on the platform. It offers additional tools for lead generation, detailed analytics, and the ability to reach a larger audience.

For those looking for the best LinkedIn premium plan, the business premium option may be the most suitable, offering a comprehensive suite of tools to help businesses grow.

Let's examine the different account types and their salient characteristics to find what you're looking for: 

LinkedIn Basic Account

What you get from a basic LinkedIn account is:

• Primary access to LinkedIn's networking features is available with the free plan.
• This free account allows you to connect with other LinkedIn members and create a professional profile.
• The basic LinkedIn plan includes features such as messaging, networking, and job searching or looking for suitable candidates.
• The basic account allows you to send 10 connection requests per month. 
• Although it has some restrictions, such as restricted InMail messages and profile displays, it's a great place to start for startups with a small budget. InMail messages have an open rate of 85% compared to emails.
• Optimize your LinkedIn profile with a professional photo and thorough job history, and choose relevant keywords to get the most out of the free plan.

While it may not have all the benefits of a paid LinkedIn account, you can still benefit from the platform and build your professional network. Having a basic LinkedIn account is a great way to start growing your online presence.

1. LinkedIn Premium Career

LinkedIn Premium Career is intended for people who are serious about developing their brands and careers. With the help of this plan, digital marketers and business owners can see who has visited their profile and assess the efficacy of their online presence. It provides sophisticated search criteria that let you find and get in touch with professionals in your field.

When applying for employment, Premium Career gives job seekers the opportunity to evaluate how they stack up against other candidates, giving them essential information about the competitive environment. Businesses that invest in employee personal branding can benefit significantly from Premium Career's ability to increase team members' visibility.

LinkedIn Premium Career Features:

LinkedIn Premium Career includes tools designed to help professionals improve their visibility, expand their network, and make informed career decisions. Key features include:

• Who's Viewed Your Profile—View the full list of users who have visited your profile in the past 90 days.
• InMail Messaging—Send direct messages to LinkedIn members outside your network, helping initiate conversations with recruiters or industry peers.
• Advanced Search Filters—Narrow down searches by location, company size, experience level, and more.
• Applicant Insights—See how your profile compares to other candidates applying for the same job.
• Company Insights—Access data on company growth, hiring trends, and key decision-makers.
• Online Learning Courses—Get access to LinkedIn Learning for skills development aligned with career goals.

LinkedIn Premium Career Benefits:

The Premium Career plan is beneficial for both individual professionals and organizations that prioritize employee visibility and branding. Benefits include:

• Improved job application strategy—Use applicant insights to understand where you stand and how to strengthen your profile.
• Better networking opportunities – Reach out directly to hiring managers and industry leaders through InMail.
• Increased profile visibility—See who's engaging with your content or profile, and identify trends over time.
• Enhanced personal branding—ideal for professionals building influence within their field or industry.
• Organizational value—Businesses that support employee personal branding may benefit from stronger external perception and talent attraction.

LinkedIn Premium Career Price:

• Monthly subscription: $39.99 USD/month
• Annual subscription: Discounted rate (typically around $323.88/year or $26.99/month equivalent)
• Free trial: A one-month free trial is often available for new users

Note: Pricing may vary by location and promotional offers.

2. LinkedIn Premium Business

What is LinkedIn Premium Business? LinkedIn Premium Business is designed for companies wanting to expand their network reach and visibility. Digital marketers can establish direct connections with prospective customers, partners, or collaborators by using InMail credits to gain access to a broader network. Advanced insights into company pages and the ability to find people interested in your business improve lead generation efforts. In addition, Premium Business gives teams access to LinkedIn Learning, which helps them stay ahead of the constantly changing digital landscape. This plan is perfect for companies looking to grow their network, produce leads, and provide ongoing employee training.

LinkedIn Premium Business Features:

LinkedIn Premium Business is designed for professionals and organizations looking to expand their reach, generate leads, and strengthen their brand presence. It includes all premium career features, plus additional tools focused on business growth and market research. Key features include:

• Unlimited People Browsing – View unlimited profiles when searching and researching beyond your 1st-, 2nd-, and 3rd-degree connections.
• Advanced Search Filters—Target prospects or businesses more precisely using filters like company size, industry, seniority, and more.
• InMail Messaging (15 credits/month)—Connect directly with potential leads or collaborators outside your network.
• Company Insights – Access detailed data on company growth trends, new hires, and business metrics.
• Who's Viewed Your Profile (extended) – See more complete data about who's checking your profile, even outside your network.
• LinkedIn Learning Access—Build business and leadership skills with thousands of expert-led courses.
• Business Analytics – Gain insights into your company page performance, employee connections, and engagement trends.

LinkedIn Premium Business Benefits:

LinkedIn Premium Business supports growth-focused professionals and teams by offering tools for visibility, outreach, and insight. Key benefits include:

• Lead generation and prospecting – Identify and connect with potential clients, partners, or candidates more efficiently.
• Brand positioning—Strengthen personal and company brand presence through more profile visibility and strategic outreach.
• Market research and competitive insights—Use company data to assess competitor activity, hiring trends, and business shifts.
• Improved sales and marketing alignment—ideal for small to mid-sized teams looking to expand reach without a full CRM.
• Professional development—Encourage skill growth within your team through LinkedIn Learning.

LinkedIn Premium Business Price:

• Monthly subscription: $59.99 USD/month
• Annual subscription: Discounted rate (typically around $575.88/year or $47.99/month equivalent)
• Free trial: A 1-month free trial is usually available for new subscribers

Note: Pricing may vary depending on location and promotional offers.

3. LinkedIn Sales Navigator Core

The LinkedIn Sales Navigator Core account is built for sales professionals who need advanced tools for lead generation, relationship-building, and account targeting. It goes beyond standard LinkedIn features to support more strategic selling by helping users identify high-quality leads, understand buyer intent, and engage with decision-makers more effectively. With access to deeper insights, real-time updates, and powerful search capabilities, a Sales Navigator account is a valuable solution for individual sellers looking to grow their pipeline and close deals faster. Whether you're in B2B sales, account management, or business development, this plan equips you with the data and tools needed to build meaningful connections and drive results.

LinkedIn Sales Navigator Core Features:

• Advanced Lead and Company Search—Find leads using filters like role, industry, geography, and company size.
• Lead Recommendations – Get AI-driven suggestions based on your saved leads and activity.
• Custom Lead Lists – Save and organize leads for easier outreach and tracking.
• Real-Time Sales Updates – Receive alerts when leads change jobs, engage with content, or share updates.
• CRM Integration—Sync with platforms like Salesforce or Microsoft Dynamics 365 to streamline workflows.
• InMail Messaging (50 credits/month)—Contact prospects directly, even if they’re outside your network.
• Notes & Tags – Keep track of interactions and organize contacts with custom notes and labels.
• Saved Searches & Alerts – Stay notified when new leads match your criteria.

LinkedIn Sales Navigator Core Benefits:

Sales Navigator Core is designed to help sales professionals work smarter, not harder. The benefits include:

• Improved lead targeting—Find and connect with decision-makers faster using intelligent search and filters.
• Stronger relationship-building – Personalized insights and updates help nurture leads over time.
• Increased outreach efficiency—InMail and lead lists make it easier to manage outbound communication.
• Alignment with CRM – Integrated tools support seamless hand-offs between marketing and sales.
• Higher conversion potential—Real-time data helps time outreach and follow-ups more effectively.
• Scalability—Suitable for individuals or small teams aiming to expand their pipeline without a full enterprise platform.

LinkedIn Sales Navigator Core Price:

• Monthly subscription: $99.99 USD/month
• Annual subscription: Discounted rate (typically around $959.88/year or $79.99/month equivalent)
• Free trial: A 1-month free trial is often available for first-time users

Note: Pricing may vary by country, currency, and promotional offers.

4. LinkedIn Sales Navigator Advanced

LinkedIn Sales Navigator Advanced builds on the Core version with more collaborative tools and advanced sales capabilities, making it well-suited for sales teams and account-based strategies. In addition to powerful lead search and real-time insights, this plan enables teams to work together more effectively by sharing lead lists, tracking engagement, and leveraging team-wide connections through features like TeamLink. It also includes advanced CRM syncing, enabling tighter integration with sales workflows and reducing manual data entry. For organizations focused on scaling outreach, aligning teams, and improving pipeline visibility, Sales Navigator Advanced offers the structure and tools to support coordinated, insight-driven selling.

LinkedIn Sales Navigator Advanced Features:

• All Sales Navigator Core features, including advanced lead and company search, lead recommendations, InMail (50/month), and CRM integrations
• TeamLink—See shared LinkedIn connections across your entire sales team to improve warm introductions
• Team Collaboration Tools – Share lead lists and account insights across users to align sales efforts
• Usage Reporting & Analytics – Track team activity, performance metrics, and engagement patterns
• Enterprise CRM Sync—Deeper integrations with platforms like Salesforce and Microsoft Dynamics, including activity logging and auto-import of contacts
• Advanced Alerts & Notifications—Get customized real-time updates on saved leads and accounts
• Content Engagement Tracking – See which leads are interacting with your shared content or LinkedIn posts

LinkedIn Sales Navigator Advanced Benefits:

• Improved team collaboration—Shared lead lists and visibility into team connections help coordinate outreach and reduce redundancy
• More warm introductions—TeamLink highlights existing relationships across your organization to increase connection success rates
• Centralized data—Sync lead and account activities directly to your CRM for better tracking and follow-up
• Enhanced reporting—Sales leaders can monitor team usage and identify high-performing reps or outreach patterns
• Scalable prospecting—ideal for growing teams focused on ABM (Account-Based Marketing) or territory management strategies

LinkedIn Sales Navigator Advanced Price:

• Monthly subscription: Pricing typically starts at $149.99 USD/user/month
• Annual subscription: Discounted rate available; pricing may vary depending on team size and contract terms
• Free trial: May be available for teams upon request or through a LinkedIn sales representative

Note: Sales Navigator Advanced is often bundled with team packages, so pricing can be customized based on business needs.

5. LinkedIn Sales Navigator Advanced Plus

LinkedIn Sales Navigator Advanced Plus is the highest tier of LinkedIn’s sales solutions, designed for large sales organizations needing deep integrations, automation, and enterprise-level support. This plan includes all the features of Core and Advanced, with added capabilities like advanced CRM data sync, API access, and automated contact enrichment. These tools help streamline workflows, maintain clean and accurate CRM records, and support large-scale outreach efforts. It's ideal for enterprises that require a scalable solution to manage global sales teams, improve data consistency across platforms, and gain deeper visibility into sales performance across regions and accounts.

LinkedIn Sales Navigator Advanced Plus Features:

• All features from Sales Navigator Advanced, including TeamLink, lead recommendations, CRM integrations, and usage analytics
• Advanced CRM Integrations (Enterprise-level) – Automatically match leads and accounts from LinkedIn to CRM records, enabling real-time data sync and streamlined workflows
• Automated Data Sync—Keep CRM contacts up-to-date with job changes, profile updates, and LinkedIn activity
• Enterprise API Access – Integrate LinkedIn Sales Navigator data into custom platforms or reporting tools
• Single Sign-On (SSO)—Simplified user access and security for large organizations
• Scalability Tools – Manage users, assign roles, and oversee permissions across global teams
• Custom Onboarding and Support—Dedicated account managers, personalized onboarding, and technical support for deployment and adoption

LinkedIn Sales Navigator Advanced Plus Benefits:

Sales Navigator Advanced Plus is designed for enterprise teams that need complete CRM alignment, data automation, and visibility at scale.

Benefits include:

• Improved data accuracy—Keep CRM records clean and current with automatic updates from LinkedIn
• Sales and marketing alignment—Enable real-time insights across both teams by syncing contact and account activity
• Reduced manual effort—Automation features eliminate the need for repetitive data entry or lead updates
• Custom integrations—Use API access to connect LinkedIn data with your internal dashboards or sales platforms
• Enterprise-level control—Manage large teams securely and efficiently with SSO and centralized admin controls
• Stronger adoption and ROI—Benefit from strategic support and onboarding resources tailored to your goals

LinkedIn Sales Navigator Advanced Plus Price:

• Pricing is custom: Advanced Plus does not have a publicly listed price; costs vary based on user volume, CRM setup, and integration needs
• Typical range: Pricing usually exceeds $160–$170 USD/user/month, depending on contract scope
• Contract-based: Annual agreements are standard, and volume-based discounts may apply
• Request required: Interested organizations must contact LinkedIn Sales for a custom quote and demo

6. LinkedIn Recruiter Lite

LinkedIn Recruiter Lite is designed for individual recruiters, hiring managers, and small businesses that need a straightforward, effective way to find and connect with talent on LinkedIn. It offers essential recruiting tools that go beyond the capabilities of a free account, helping users identify qualified candidates, reach out directly with InMail, and manage candidate pipelines—all within LinkedIn’s interface. Ideal for organizations with lower hiring volume or solo recruiters, Recruiter Lite provides enough functionality to support targeted sourcing, outreach, and candidate engagement without the complexity or cost of larger enterprise solutions.

LinkedIn Recruiter Lite Features:

Advanced Search Filters—Search for candidates by location, industry, skills, experience level, and more

30 InMail credits/month – Send direct messages to potential candidates outside your network

Automatic Candidate Tracking – Save candidate profiles, add notes, and manage pipelines within LinkedIn

Candidate Recommendations—Get suggested profiles based on your search history and preferences

Who’s Viewed Your Profile – View the last 90 days of profile viewers

Email Alerts and Saved Searches – Stay updated when new candidates match saved search criteria

LinkedIn Recruiter Lite Benefits:

Affordable entry point for solo recruiters and small teams

Streamlined candidate search using targeted filters

Direct outreach to top talent with InMail

Simple CRM functionality is built into the platform

Time-saving recommendations based on prior activity

LinkedIn Recruiter Lite Price:

Monthly subscription: $170 USD/month

Annual subscription: Around $1,680 USD/year (approx. $140/month)

Note: Pricing may vary slightly by region

7. LinkedIn Recruiter Corporate

LinkedIn Recruiter Corporate is a comprehensive hiring solution built for medium to large recruiting teams that need advanced search capabilities, team collaboration tools, and seamless integration with applicant tracking systems (ATS). It offers unrestricted access to LinkedIn’s entire talent pool, powerful filters to pinpoint ideal candidates, and robust features for managing shared pipelines and coordinating with hiring managers. Designed for organizations with high-volume or strategic hiring needs, this plan supports global recruitment efforts with detailed analytics, team performance tracking, and enterprise-level controls.

LinkedIn Recruiter Corporate Features:

Recruiter Corporate is a full-featured solution built for enterprise recruiting teams with advanced sourcing, collaboration, and integration tools.

Unlimited Search Access – Reach the entire LinkedIn network with unrestricted candidate browsing

150+ InMail credits/month per user—Engage more prospects at scale

ATS Integration—Seamlessly connect with applicant tracking systems like Greenhouse, iCIMS, and others

Shared Projects & Pipelines—Collaborate across teams by managing candidate pools and notes centrally

Advanced Analytics—Get data-driven insights on sourcing performance, pipeline health, and recruiter activity

Hiring Team Collaboration Tools – Share candidate lists and feedback across hiring managers

Priority Support & Admin Controls—Manage user permissions, data access, and account performance across regions

LinkedIn Recruiter Corporate Benefits:

Built for scale—designed to support recruiting across large teams and global operations

Comprehensive talent access—reach any candidate on LinkedIn, regardless of connection level

Stronger team collaboration—align sourcing with hiring managers and streamline decision-making

Custom workflows—Integrate with existing ATS platforms and HR tools

Data-backed recruiting—Use insights to optimize hiring speed, quality, and diversity

LinkedIn Recruiter Corporate Price:

Pricing is customized based on the number of users and contract size

Typical starting cost: Around $8,000–$10,000 USD/year per seat

Contact LinkedIn Sales for enterprise pricing and demos

8. LinkedIn Learning

LinkedIn Learning is an on-demand educational platform designed for individuals and organizations looking to develop professional skills in areas such as business, technology, marketing, design, and leadership. With thousands of expert-led video courses, it supports continuous learning and upskilling for today’s evolving workforce. Whether you're an individual professional looking to stay competitive or a company aiming to invest in employee development, LinkedIn Learning provides flexible, data-driven training that can be accessed anytime, from any device.

LinkedIn Learning Features:

LinkedIn Learning offers on-demand courses for professionals, teams, and organizations looking to build or improve skills in business, technology, and creative fields.

• 17,000+ Expert-Led Courses—Covering areas like marketing, management, SEO, software, design, and more
• Personalized Recommendations—Based on job role, skill gaps, and learning history
• Offline Viewing—Download courses to watch without internet access
• Certificates of Completion—Share achievements directly on your LinkedIn profile
• Admin Dashboard (for Teams/Organizations)—Monitor team learning progress and usage
• Integration with LMS and LinkedIn Profiles – Sync certifications and learning activity to internal systems

LinkedIn Learning Benefits:

Continuous professional development—keep skills relevant in a fast-changing digital economy

Supports employee retention—teams with access to growth tools are more engaged

Flexible learning—accessible anytime, from anywhere, on any device

Easy progress tracking—for individuals and managers overseeing development

Scalable for all team sizes—useful for individuals, SMBs, and large enterprises alike

LinkedIn Learning Price:

Individual plan: $39.99 USD/month or $323.88 USD/year

Team plans: Starting at ~$379/user/year (billed annually)

Enterprise pricing: Custom quotes based on user volume and integration needs

A free 1-month trial is typically available for new users

Free vs Paid Accounts

LinkedIn offers a free basic membership that covers the essentials of professional networking, along with several paid plans (like Premium Career, Business, Sales Navigator, and Recruiter) that unlock additional features for more strategic use.

Free LinkedIn Account Includes:

• Creating a professional profile
• Sending connection requests and messages to 1st-degree connections
• Viewing limited profile insights (like a partial list of who’s viewed your profile)
• Following companies and joining groups
• Accessing job listings and applying
• Basic search filters for people, jobs, or content

Best for: Casual networking, job searching, and maintaining a professional online presence.

Paid LinkedIn Accounts Offer More Advanced Tools:

While features vary by plan (Career, Business, Sales, or Recruiter), here are common upgrades you’ll find in most paid accounts:

• InMail messaging—Contact people outside your network
• Full “Who’s Viewed Your Profile” access – See all viewers from the past 90 days
• Advanced search filters—Find people based on seniority, company size, industry, etc.
• Learning & skill development – Access to LinkedIn Learning (depending on plan)
• Job and applicant insights—See how you compare to other applicants
• Lead recommendations and CRM integration—for sales and recruiting users
• Analytics and reporting tools—especially in Business, Recruiter, or Sales plans

Best for: Professionals seeking career growth, businesses looking to generate leads or recruit talent, and teams needing analytics or integrations.

The Benefits of Choosing the Best LinkedIn Premium Plan

Choosing the right LinkedIn account type for your company demands significant thought. The following are some essential considerations:

• Determine your budget and how much you are willing to spend on LinkedIn marketing. Although premium plans are more expensive, they offer improved features that may be worthwhile.
• When using LinkedIn, consider your target audience. Are you trying to make connections with business people, professionals, or a larger customer base?
• Specify your company's goals on LinkedIn. Are leads, brand exposure, or hiring new people your top priorities?
• Assess your content plan. Content producers can benefit from premium plans' enhanced visibility and access to analytics.

Sign up for a free trial if any of the features of LinkedIn would be beneficial for your business.

Case Studies On LinkedIn Premium Account Success

Let's look at a few real-world case examples to show how beneficial LinkedIn premium subscriptions are:

1. Leveraging Sales Navigator for B2B Success

Company A (names have been changed)

Challenge:

Company A, a B2B software provider, aimed to enhance its lead generation strategy by targeting specific industries and job opportunities.

Solution:

The company opted for LinkedIn's Sales Navigator, which enabled it to precisely identify and connect with potential leads in its target industries. With advanced search filters and real-time updates, it strategically engaged with decision-makers and key stakeholders.

Results:

Within three months of utilizing Sales Navigator, Company A experienced a remarkable 30% boost in lead generation. The platform's targeted approach empowered them to nurture meaningful connections, increasing business opportunities and market expansion.

2. Personal Branding Success with Premium Career

Professional: Sarah Johnson (names have been changed)

Challenge:

Sarah Johnson, a self-employed graphic designer, sought to expand her client base and showcase her portfolio to a global audience.

Solution:

Opting for LinkedIn's Premium Career plan, Sarah strategically utilized advanced search filters and personalized insights to identify potential clients. She displayed her impressive portfolio, leveraging the platform to enhance her personal brand and reach a broader audience.

Results:

By utilizing the Premium Career plan, Sarah received collaboration offers from clients abroad, significantly expanding her business. The plan's features allowed her to effectively showcase her skills and connect with a diverse range of clients, contributing to the substantial growth of her freelance graphic design business.

3. Premium Business Empowering Company Visibility

Company: ABC Marketing Agency (names have been changed)

Challenge:

ABC Marketing Agency aimed to strengthen its presence on LinkedIn, improve outreach, and generate leads for its services.

Solution:

The agency subscribed to LinkedIn's Premium Business plan, providing increased InMail credits for direct communication with potential clients. The plan's advanced analytics empowered the team to refine their outreach strategy, ensuring they connected with the right audience.

Results:

By leveraging the Premium Business plan, ABC Marketing Agency witnessed a notable increase in company visibility and lead generation. The enhanced analytics and InMail credits facilitated direct engagement, allowing the agency to build meaningful connections and secure new business opportunities.

These case studies demonstrate LinkedIn programs' adaptability and influence in various industries and business sizes. The different LinkedIn account types cater to the needs of both career and business users, providing valuable business insights and Sales Navigator tools for professionals across the board. Whether you opt for a LinkedIn Premium Career Account or a free LinkedIn account, the platform offers LinkedIn help and support to all its users. Understanding LinkedIn pricing is crucial for deciding how much a Premium or Sales Navigator plan will cost you. The detailed comparison between LinkedIn Sales Navigator Core and Advanced Plus can help you make an informed choice regarding your LinkedIn outreach strategy.

For premium members, the LinkedIn premium price is a consideration when upgrading to a premium account. The LinkedIn Recruiter Lite option is also available for those looking to enhance their recruitment capabilities. With LinkedIn Premium costs varying based on the features you require, it's important to determine how much LinkedIn is worth investing in for your business or career growth.

Further LinkedIn Tools

LinkedIn can give additional solutions in addition to subscription plans to help you with your marketing:

• Run specialized advertising campaigns on LinkedIn to reach a particular audience.
• Sponsored Content: You can increase your content's visibility by paying to have it show up in users' feeds.
• Send customized communications with inMail campaigns to interact with prospects and decision-makers.

These resources can supplement the features of the LinkedIn plan you've chosen and improve the visibility and engagement of your company.

Success Monitoring and Evaluation

Key performance indicators (KPIs) allow for measuring success on LinkedIn. LinkedIn Premium includes tracking analytics like lead generation, relationship growth, engagement rates, and profile views. Using this information, adjust your outreach and content strategy. Adapt your strategies based on data-driven choices to guarantee ongoing success with your LinkedIn marketing initiatives.

Which LinkedIn Plan is Best for Me?

Whether you're job hunting, growing a business, generating leads, or recruiting top talent, choose the right LinkedIn account.

Use LinkedIn for Job Searching or Career Growth?

Best Plan: LinkedIn Premium Career

Choose this if you want to:

• See who’s viewed your profile
• Reach out to recruiters or hiring managers with InMail
• Get insights on how you compare to other applicants
• Access LinkedIn Learning to build job-relevant skills

This account is perfect for job seekers, students, and professionals exploring new career opportunities.

Need to Build Your Brand or Expand Business Visibility?

Best Plan: LinkedIn Premium Business

Choose this if you want to:

• View unlimited profiles when researching people or companies
• Use advanced filters to find business prospects or collaborators
• Send InMail to make new professional connections
• Access company insights and LinkedIn Learning

Ideal for: Consultants, entrepreneurs, marketers, and small business owners.

Focused on Sales and Lead Generation?

Best Plan: LinkedIn Sales Navigator Core or Advanced

Choose this if you want to:

• Find and manage leads more efficiently
• Use advanced search to target decision-makers
• Get alerts on lead activity and job changes
• Integrate with your CRM for easier tracking

Core: For individual sellers

Advanced: For sales teams needing collaboration and reporting

Ideal for: B2B sales reps, account managers, and business development professionals.

Hiring or Sourcing Candidates Regularly?

Best Plan: LinkedIn Recruiter Lite or Recruiter Corporate

Choose this if you want to:

• Reach passive candidates with InMail
• Use advanced filters to narrow down talent
• Organize and track candidates within LinkedIn
• Collaborate with your hiring team (Recruiter Corporate only)

Lite: For solo recruiters or small businesses

Corporate: For HR teams and enterprise-level hiring

Ideal for recruiters, HR managers, and staffing firms.

Want to Focus Solely on Skills Development?

Best Plan: LinkedIn Learning (Standalone)

Choose this if you want to:

• Take expert-led courses across business, tech, and creative fields
• Learn at your own pace, online or offline
• Add certificates to your LinkedIn profile

Ideal for: Anyone looking to upskill, reskill, or improve professional knowledge.

Want to Grow Your Network? Choose the Right LinkedIn Account Type

Talk to us for customized LinkedIn marketing strategies  if you're ready to boost your company's or client’s LinkedIn approach. You can develop a winning strategy with the assistance of our specialists as you explore the world of LinkedIn account types.