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How to Use Facebook Reactions in Your Marketing Efforts
Social Media

How to Use Facebook Reactions in Your Marketing Efforts

Facebook Reactions represents a unique engagement metric for companies, as emotions are the key driver behind most purch...

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Succeeding in the New Normal with LinkedIn
Social Media

Succeeding in the New Normal with LinkedIn

LinkedIn is a powerful tool when in-person interactions are on hold. Find out how to make the very best of the platform ...

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RECAP: Common Social Media Mistakes Every Business Should Avoid
Social Media

RECAP: Common Social Media Mistakes Every Business Should Avoid

Social media is a powerful marketing tool nowadays. Avoid these common mistakes to leverage that power for your bottom l...

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The Anatomy of a Full-Service Social Media Marketing Team (Part 2)
Social Media

The Anatomy of a Full-Service Social Media Marketing Team (Part 2)

There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Depar...

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The Anatomy of a Full-Service Social Media Marketing Team (Part 1)
Social Media

The Anatomy of a Full-Service Social Media Marketing Team (Part 1)

Regardless of whether you’re going to hire your own internal team or work with an agency, it's important to understand s...

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Influencer Marketing: What Are Micro-Influencers?
Social Media

Influencer Marketing: What Are Micro-Influencers?

Learn how to use micro-influencers as part of your influencer marketing strategy – people who have a significant, but no...

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How to Provide Customer Service on Twitter
Social Media

How to Provide Customer Service on Twitter

Read our digital marketing blog to learn all about how you can provide more effective customer support on Twitter in 201...

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What You Need to Know about the Google+ Shutdown
Social Media

What You Need to Know about the Google+ Shutdown

A synopsis of the important details around the Google+ shutdown and key dates you need to be aware of leading up to the ...

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5 Ways to Use Hashtags in Social Media Marketing
Social Media

5 Ways to Use Hashtags in Social Media Marketing

The use of hashtags is an important part of social media marketing. Find out how to use them to maximize your marketing ...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.