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Cheryl Baldwin

Cheryl Baldwin

Marketing Executive with experience in inbound marketing, content marketing & social media marketing.
How The Toronto Maple Leafs Changed Their Brand and Culture
Marketing Strategy

How The Toronto Maple Leafs Changed Their Brand and Culture

The Toronto Maple Leafs landed John Tavares by changing their culture and living their brand from the top of the organiz...

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3 Ways to Use Video to Ignite Your Marketing Campaigns
Video Marketing

3 Ways to Use Video to Ignite Your Marketing Campaigns

Video is the driving engine for customer engagement. Learn the best videos to ignite your marketing campaigns.

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How to Create A List of Blog Topics
Content Marketing

How to Create A List of Blog Topics

As unlikely as it may seem, you can develop a list of blog posts that'll get you noticed. It just takes some research an...

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How the Right Data Can Make All the Difference
Marketing Strategy

How the Right Data Can Make All the Difference

Marketers often get hung on sample size issues, which can blind marketers from insightful data and trends that we can pu...

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4 Ways to Achieve Social Media Marketing Success in 2018
Social Media

4 Ways to Achieve Social Media Marketing Success in 2018

Many people are unsure of the effectiveness of social media marketing, but assure you it works! Here are the reasons why...

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Facebook and What It Means for the Future of Marketing
Future of Marketing & AI

Facebook and What It Means for the Future of Marketing

This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketi...

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Why You Need to Level up Your Landing Pages
Landing Pages

Why You Need to Level up Your Landing Pages

Landing pages are effective at converting site visitors into paying customers. Here’s why you need to give your landing ...

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The Future of Marketing: 5 Predictions for 2018
Future of Marketing & AI

The Future of Marketing: 5 Predictions for 2018

2018 is upon us, so here are our bold predictions for the future of marketing in the year ahead and beyond.

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3 Ways to Boost Your Marketing Strategy Before the End of 2017
Marketing Strategy

3 Ways to Boost Your Marketing Strategy Before the End of 2017

Instead of waiting for the new year, let's jump right into three ways to boost your marketing strategy before the end of...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.