Cheryl Baldwin

Cheryl Baldwin

Cheryl Baldwin is the Director of Marketing & Communications at WSI’s Corporate Office. With more than two decades of experience in digital marketing, Cheryl leads the global brand, marketing strategy, and communications efforts for one of the world’s largest networks of digital and AI consultants.
Lead Scoring: Enhancing Your Sales Strategy
Marketing Strategy

Lead Scoring: Enhancing Your Sales Strategy

Lead scoring helps you prioritize the right prospects, align sales and marketing, and improve conversion rates. By combi...

5 Steps to Marketing Automation Success
Marketing Automation

5 Steps to Marketing Automation Success

Are you leveraging marketing automation? It frees up humans to do things humans are good at and automates repetitive and...

The Future of Marketing: 5 Predictions for 2024
Future of Marketing & AI

The Future of Marketing: 5 Predictions for 2024

Discover the future of marketing in 2024 with our annual predictions. From short-form video dominance to the rise of AI ...

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.