Cheryl Baldwin

Cheryl Baldwin

Cheryl Baldwin is the Director of Marketing & Communications at WSI’s Corporate Office. With more than two decades of experience in digital marketing, Cheryl leads the global brand, marketing strategy, and communications efforts for one of the world’s largest networks of digital and AI consultants.
4 Content Marketing Ideas to Try in 2024
Content Marketing

4 Content Marketing Ideas to Try in 2024

April 5, 2024 | 4 Minutes to Read

Content marketing is the backbone of your digital campaigns. Here are 4 great ideas you can use to improve your content ...

Best eCommerce Tips for Marketing Your Business
Marketing Optimization

Best eCommerce Tips for Marketing Your Business

April 2, 2024 | 13 Minutes to Read

As consumers continue to buy products online, the percentage of total retail dollars spent will continue to slide toward...

Loyalty and Community Building on Social Media
Social Media

Loyalty and Community Building on Social Media

March 25, 2024 | 24 Minutes to Read

With over 5.2 billion users online today, social media isn’t just a broadcast channel, it’s a trust engine. The most suc...

Lead Scoring: Enhancing Your Sales Strategy
Marketing Strategy

Lead Scoring: Enhancing Your Sales Strategy

February 26, 2024 | 40 Minutes to Read

Lead scoring helps you prioritize the right prospects, align sales and marketing, and improve conversion rates. By combi...

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