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Cheryl Baldwin

Cheryl Baldwin

Marketing Executive with experience in inbound marketing, content marketing & social media marketing.
3 Ways to Boost Your Marketing Strategy Before the End of 2017
Marketing Strategy

3 Ways to Boost Your Marketing Strategy Before the End of 2017

Instead of waiting for the new year, let's jump right into three ways to boost your marketing strategy before the end of...

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How Your Service is a Free Marketing Campaign
Customer Experience

How Your Service is a Free Marketing Campaign

Here's the scoop on how the service you offer is also one of the best and most effective free marketing campaigns you’ll...

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Why Time is Not the Enemy of Marketers
Marketing Strategy

Why Time is Not the Enemy of Marketers

Many marketers feel time is the enemy as a result of external pressures to get the work done faster. But what if the “wo...

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American Gods, Marketing and the Power of Belief
Marketing Strategy

American Gods, Marketing and the Power of Belief

As powerful as belief is, disbelief has a similar impact. Unfortunately, this is something marketers know all too well.

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How the Truth About Customer Loyalty Impacts Your Marketing Strategy
Marketing Strategy

How the Truth About Customer Loyalty Impacts Your Marketing Strategy

With the truth about customer loyalty in mind, we came up with a few concrete ways it impacts your marketing strategy.

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Do You Know the Truth About Customer Loyalty?
Customer Experience

Do You Know the Truth About Customer Loyalty?

The truth about customer loyalty is that it’s rarely about loyalty. The term might qualify as a misnomer given the way i...

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Why Social Ads Should Be Part of Your 2017 Marketing Strategy
Social Media

Why Social Ads Should Be Part of Your 2017 Marketing Strategy

In this post, we explain a few of the reasons why social ads should be part of your 2017 marketing strategy.

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Content Marketing: Then and Now
Marketing Strategy

Content Marketing: Then and Now

A look at content maketing then and now by its current state and lessons learned from past mistakes and misconceptions.

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Why You Can't Overlook Website Accessibility
Customer Experience

Why You Can't Overlook Website Accessibility

How much thought do you give to web accessibility? Find out why it needs to become a major consideration in your digital...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.