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Cheryl Baldwin

Cheryl Baldwin

Marketing Executive with experience in inbound marketing, content marketing & social media marketing.
The Science Behind Creating Buyer Personas [Infographic]
Inbound Marketing

The Science Behind Creating Buyer Personas [Infographic]

One of the biggest mistakes companies make is failing to understand their customers. Learn how to solve this by developi...

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Why You Need to Iterate Your Website Design And UX
Marketing Strategy

Why You Need to Iterate Your Website Design And UX

Website design is never a one-and-done job! You need to monitor and update your website constantly. Read this blog to fi...

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Influencer Marketing: What Are Micro-Influencers?
Social Media

Influencer Marketing: What Are Micro-Influencers?

Learn how to use micro-influencers as part of your influencer marketing strategy – people who have a significant, but no...

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7 Types of Videos to Build Your Brand, Business & Bottom Line
Video Marketing

7 Types of Videos to Build Your Brand, Business & Bottom Line

Here are 7 types of videos businesses should create to deliver more transparency to their customers and build their bran...

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Key Considerations for Content Marketing in Today's Search Landscape
Future of Marketing & AI

Key Considerations for Content Marketing in Today's Search Landscape

Learn how to improve your content marketing strategy to keep up with the changing SEO landscape.

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How to Provide Customer Service on Twitter
Social Media

How to Provide Customer Service on Twitter

Read our digital marketing blog to learn all about how you can provide more effective customer support on Twitter in 201...

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5 Ways to Use Social Media Marketing Hashtags
Social Media

5 Ways to Use Social Media Marketing Hashtags

The use of social media marketing hashtags is an important part of social media marketing. Find out how to use them to m...

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The Future of Marketing: 5 Predictions for 2019
Future of Marketing & AI

The Future of Marketing: 5 Predictions for 2019

Learn more about the future of marketing with WSI's annual prognostication post, complete with 5 marketing predictions f...

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Master Digital Marketing | Free Copy of Digital Minds Book
News

Master Digital Marketing | Free Copy of Digital Minds Book

Get your free copy of Digital Minds! We'll send you a chapter each week, so you can learn at your own pace and use digit...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.