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Cheryl Baldwin

Cheryl Baldwin

Marketing Executive with experience in inbound marketing, content marketing & social media marketing.
The Niftiest Mobile Marketing Checklist You Ever Did See
Marketing Optimization

The Niftiest Mobile Marketing Checklist You Ever Did See

Just in case you're feeling a little bit behind on the mobile front, for our latest infographic, we created the Mobile M...

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Operation Adapt or: Why You Need to Stop Worrying and Love Change
Marketing Optimization

Operation Adapt or: Why You Need to Stop Worrying and Love Change

In today’s increasingly digital world, the ability to accept and even embrace constant change is vital to business succe...

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Adaptable Digital Marketing Strategies For New Businesses
Lead Generation

Adaptable Digital Marketing Strategies For New Businesses

Four essential steps to making sure your digital marketing strategy is ready to capitalize on the new and expanding onli...

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How to Learn From Comparison Web Data
Marketing Optimization

How to Learn From Comparison Web Data

The formula is simple: what you currently do + what “they” do better = the best marketing strategy data can buy.

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Improving Sales Using Web Analytics
Conversion

Improving Sales Using Web Analytics

Web analytics helps measure, collect, analyze, and report web data to understand and optimize web usage. Learn more abou...

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The 3 Ps of Tracking Your Digital Ecosystem
Marketing Optimization

The 3 Ps of Tracking Your Digital Ecosystem

Successful digital marketing relies heavily on analyzing and tracking data about your clients. Learn the 3 Ps of your di...

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[Podcast] Publishing Content in a Digital World With Tammara Kennelly
Content Marketing

[Podcast] Publishing Content in a Digital World With Tammara Kennelly

Many companies still underestimate the role content plays in shaping the digital perception of their brand.

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The Benefits of Hosting or Attending A Convention
Marketing Strategy

The Benefits of Hosting or Attending A Convention

One of the best ways to positively adapt our thoughts and attitudes toward life is to change our perspective by getting ...

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What Good Social Relationship Management Platforms Can Do
Social Media

What Good Social Relationship Management Platforms Can Do

Being conscious of what people say about you is a big part of social media marketing.

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.