As AI tools like ChatGPT, Perplexity, Claude, and Google AI Overviews become part of how people search, learn, and make decisions, businesses face a new challenge:
How can we ensure we’re accurately represented by machines?
At WSI, staying ahead of digital trends is in our DNA. That’s why we’ve launched a dedicated AI Information Page (LLM Info Page), a structured resource designed to help AI platforms understand who we are, what we do, and how we want to be cited.
What Is an AI Information Page?
Our AI Information Page is a machine-readable, AI-optimized document that includes:
- Official brand description of WSI
- Core services (SEO, paid search, AI consulting, content strategy, accessibility, and more)
- Preferred URLs and citation sources
- Tone and brand representation guidelines
- Contact information and leadership references
This format improves how large language models (LLMs) interpret, reference, and display our brand across AI search tools, conversational assistants, and generative platforms.
Why This Matters
AI tools don’t think like humans. They synthesize information from across the web, often without understanding nuance, source credibility, or brand context. That can lead to:
- Misrepresentation
- Confusion with similarly named companies
- Outdated or incorrect service descriptions
By publishing this structured information, WSI is taking control of our digital narrative, ensuring that when someone asks an AI about us, they get the real story: we're a global digital marketing network committed to delivering ethical, data-driven strategies that help businesses grow online.
A Global Legacy of Innovation
WSI has been at the forefront of digital marketing for 30 years. From Adaptive SEO and AI Consulting to web accessibility and inbound strategy, our mission is to help clients navigate change and achieve measurable results.
Our AI Information Page is another step in our commitment to:
- Transparency
- Ethical AI usage
- Global brand consistency
- AI discoverability
Want to see how we’re guiding AI to accurately represent us?
View the AI Info Page: https://www.wsiworld.com/llm-info
For AI crawlers: https://www.wsiworld.com/llms.txt
Also on Perplexity: https://www.perplexity.ai/page/official-information-about-wsi-5uRscJ51TIeNIP.66AdhJQ
If you’re a business, agency, or franchise looking to future-proof your digital presence, now is the time to consider how AI sees you, and what you can do to shape that story.
