Key Highlights
- ChatGPT may already be describing your business. Check what customers see before you do anything else.
- Claiming lets you update your business details. ChatGPT still pulls information from other sources and decides on its own which businesses to recommend.
- Businesses with a website can begin claiming a profile where ChatGPT is available. Local business profiles and Business Agents are only available in the US for now.
- Claiming your profile is free and only needs a ChatGPT account. Use a company-owned account so access stays with your business if someone leaves.
- Clicks aren’t customers. Check OpenAI’s Business Hub numbers against your own website analytics and inquiries.
- WSI can help connect profile management with your wider search presence. Accurate details should match what customers find on your website and other channels.
ChatGPT may already be describing your business, whether you’ve claimed its profile or not. Checking what customers can see is a useful first step toward correcting outdated details or an incomplete picture of what you offer.
OpenAI announced Businesses in ChatGPT in beta on November 10, 2026. Through OpenAI’s Business Hub, eligible companies can claim their business profile, contribute information, and see how often ChatGPT mentions you. Some US businesses can also set up a Business Agent, an AI assistant that answers customer questions about their products.
For most businesses, the first step is claiming your profile.
How to claim your business in ChatGPT
The first step is to claim your business profile in ChatGPT. Start the process now, even if you aren’t ready to update anything yet. Verification and the identity check can take a few days, and you won’t be able to edit your profile until both are approved.
Claiming early also keeps control of the profile with your business. Verification requires access to your business phone, email, website domain, or Shopify store, so a stranger is unlikely to claim it. The more realistic risk is an employee or agency with that access claiming it under their own account. If that happens, you’ll need to use the “Dispute ownership” option in Business Hub to request it back.
OpenAI’s Business Hub setup guidance explains each stage in detail. Use it alongside these steps:
- Search for your business in Business Hub. Review the matching profile and note incorrect or missing details.
- Select your business and begin claiming it with a company-owned account, not a personal one, so access doesn’t leave with an employee. Invite teammates or your agency with their own logins.
- Follow the verification method offered. Options can include business email, phone, website domain, or Shopify.
- Whoever manages the profile completes an ID check with a government ID. Approval times vary and can take a few days, and you can’t publish changes until it’s done.
- Review your description, category, logo, website, and applicable policies. Make the details agree with your website and Google Business Profile. Retailers can also connect a supported product feed.
- Record a reporting baseline and schedule a monthly check. Compare available ChatGPT activity with website analytics, and reassess eligibility and features as the beta develops.
Businesses in ChatGPT is still in beta, so check OpenAI’s Business Hub for the latest details before you plan around a specific feature.
Who can claim a ChatGPT business profile, and is it free?
You can start claiming your business profile in ChatGPT in any country where ChatGPT is available, including the US, Canada, the UK, and Europe. Whether you can claim yours today, and which features you get, depends on your type of business and where it operates. OpenAI reviews every claim before approving it, and some businesses, including WSI in Canada, have been added to a waitlist.
|
Profile or feature |
Where it’s available |
|
Online business profile (businesses with a website) |
Any country where ChatGPT is available. Approval isn’t automatic, and some businesses have been added to a waitlist. |
|
Local business profile (stores or restaurants with a physical location) |
US businesses can claim an existing listing, and each location is claimed separately. Not yet available outside the US. Some businesses report being added to a waitlist. |
|
Business Agent |
Eligible ecommerce and online service businesses in the US. Not yet available outside the US. |
Online profiles and local profiles work differently
An online business profile is tied to your website. A local business profile is tied to a physical location. OpenAI’s Business Hub also reports on them differently. An online business only records a “mention” when ChatGPT references its website, so naming the business alone doesn’t count. A local business records a mention when ChatGPT shows its location in a result.
OpenAI hasn’t explained why it treats these business types differently, and we haven’t found an explanation elsewhere. Businesses in ChatGPT is still in beta, and new details are coming out as businesses work through the process. OpenAI has said it plans to expand to more markets and business types, so expect eligibility to change. We’ll update this post as we learn more.
What you need to get started
Claiming your ChatGPT business profile is free. All you need is a ChatGPT account to sign in to OpenAI’s Business Hub, and a free account works. You don’t need a paid ChatGPT plan, an ads account, or an enterprise agreement.
Advertising is a separate paid product. OpenAI says advertising doesn’t influence ChatGPT’s independent answers, and claiming doesn’t guarantee increased visibility or sales.
What changes when you claim your ChatGPT business profile?
Claiming lets you or someone you authorize, such as an employee or your agency, manage the information the business contributes. OpenAI reviews updates, so changes may take time to appear. ChatGPT may also draw on other sources, so claiming doesn’t give you complete control over how your business is described.
The blue verification check appears after the representative’s identity verification is approved.
Review the profile against your current business priorities, too. A technically accurate description may still emphasize a service you no longer want to grow or omit a market you now serve. Correcting that mismatch helps customers assess the business you operate today.
What if someone else already claimed your business, or you have multiple locations?
If someone else has claimed your business, use the “Dispute ownership” option. If the profile shows ‘Contact support’, you’ll need to request access from OpenAI and follow the support route shown.
Claiming a parent brand doesn’t claim its locations. Central management across brands and locations isn’t currently available, and managed brands may need an OpenAI-supported claim process.
Teammates and agencies can be invited through Business Hub, subject to account and workspace restrictions.
What to include in your ChatGPT business profile
A profile should help someone recognize what you offer and whether it fits their needs. Prioritize details that affect a purchase over broad statements about quality or service.
An office-furniture retailer needs clear delivery terms. A software provider needs an accurate explanation of plan differences. A training company needs to state prerequisites and what support learners receive. These details are useful across your website and other public information, even when your business can’t publish an agent.
Use recurring questions from sales and customer support to identify what’s missing. Focus on details that influence a purchase:
- Who the product or service is suitable for.
- What’s included, excluded, or charged separately.
- What customers need to provide or prepare.
- How to proceed or get help with an exception.
Agree which source governs each answer. If internal documents and public pages give different delivery windows or service terms, resolve the disagreement before submitting updates. Assign someone to review affected information whenever an offer changes.
How to tell if ChatGPT is bringing you customers
Business Hub provides aggregated mentions, website clicks, and discovery topics. It doesn’t share individual prompts or customer conversations. A blank metric may reflect reporting thresholds or unavailable data rather than zero activity.
Business Hub records clicks on website links. Use your own analytics to confirm visits and your CRM to track resulting inquiries or sales.
Discovery topics can suggest where your content needs attention. If the themes associated with your business differ from what you want to sell, investigate whether your public information explains the offering clearly enough. The themes don’t reveal individual buying intent.
Expect incomplete attribution, and ask customers how they found you. Judge the test against its purpose: better-fit inquiries, fewer unresolved buying questions, or completed purchases.
What is a ChatGPT Business Agent, and do you need one?
A Business Agent is an AI assistant for your business inside ChatGPT. When your business appears in a ChatGPT answer, customers can open your profile and start a separate conversation with your agent. It answers questions about your products, pricing, and policies using information you provide, and it’s clearly labeled as your business’s AI.
Right now, Business Agents are only available to eligible ecommerce and online service businesses in the US. An agent can explain your offering and send customers to your website. It can’t complete purchases, make bookings, or look up customer orders yet.
Which businesses benefit most from a Business Agent?
An agent works best when customers ask the same questions before buying, and your business can answer them consistently. For example:
- An online retailer whose customers ask about sizing, compatibility, or delivery times.
- A software company whose prospects ask which plan includes a feature or whether setup costs extra.
- An online course provider whose students ask about prerequisites, support, and how long they’ll have access.
An agent is less useful when the right answer depends on a conversation with an expert, such as custom quotes, complex services, or advice that changes from one client to the next. In those cases, an agent can still help by answering the basics and pointing customers to the right person, but your profile and website will do more of the work.
If a Business Agent isn’t available to you yet but you think you’ll want one, now is a good time to get ready. Write down the questions customers ask most before they buy, and make sure your product details, pricing, and policies are clear and consistent everywhere they appear. That work improves your profile and website today, and it puts you in a position to move quickly when agents become available to more businesses.
Remember that under OpenAI’s Business Agents Policy, your business is responsible for what your agent tells customers.
How your ChatGPT business profile fits into your SEO strategy
Your ChatGPT profile should reflect the same business customers encounter elsewhere. Conflicting service descriptions or policies create extra work for buyers and can weaken their confidence.
WSI AdaptiveSEO® helps your business show up consistently across Google, ChatGPT, and other AI search tools. Claiming your profile gives you one more place to keep your business details accurate. What convinces customers to choose you is everything else they find: your website and blog content, your reviews and testimonials, and your social profiles.
Talk with a WSI expert about how your business is represented across search and AI platforms, which inconsistencies deserve attention, and where customers need clearer answers.
