Rupinder Kaur

From the Marketing team at the WSI Home Office in Toronto, Rupinder is focused on content and AI-enabled marketing that supports digital strategy and brand growth.

Marketing Strategy

Over Half of Website Traffic Isn’t Human. It’s Time to Rethink Performance Metrics.

February 19, 2026 | 6 Minutes to Read

Industry reporting shows that roughly 51% of website activity is driven by automated systems rather than people. As a re...

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Rupinder Kaur

Over Half of Website Traffic Isn’t Human. It’s Time to Rethink Performance Metrics.

The Best Digital Marketing Insight and Advice