Carlos Guzman

Carlos has been with WSI since 2004. He leads a digital marketing agency specializing in social listening and analytics-based digital strategies.

Marketing Automation

August 22, 2018 | 3 Minutes to Read

While it's true that chatbots are powered by automation and artificial intelligence technologies, they still rely on tra...

Marketing Optimization

December 12, 2017 | 3 Minutes to Read

Marketers need to track a customer's journey across devices to ensure the success of their campaigns. Learn more about c...

Marketing Optimization

November 24, 2017 | 14 Minutes to Read

Omnichannel marketing connects all customer touchpoints, online and offline, into a seamless experience. Done right, it ...

Future of Marketing & AI

October 30, 2017 | 3 Minutes to Read

Marketers will have to move out of their comfort zone and get trained in AI platforms. That is the only way to meet the ...

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