Carlos Guzman

Carlos has been a member of the WSI community since 2004, he leads a digital marketing agency ranked #20 for Mexico and servicing Mexican and Latam customers. Their specialty is in social listening and analytics-based digital strategies.
Why Advanced Technologies like Chatbots Continue to Rely on Traditional Marketing
Marketing Automation

Why Advanced Technologies like Chatbots Continue to Rely on Traditional Marketing

While it's true that chatbots are powered by automation and artificial intelligence technologies, they still rely on tra...

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Cross-Media Strategy and Its Role in the Success of a Marketing Campaign
Marketing Optimization

Cross-Media Strategy and Its Role in the Success of a Marketing Campaign

Marketers have to tracking a customer's journey across devices to ensure the success of their campaigns. This is the cru...

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Omnichannel Marketing and Its Role in Maximizing Marketing Campaign Performance
Marketing Optimization

Omnichannel Marketing and Its Role in Maximizing Marketing Campaign Performance

It incorporates the alignment of technology, data, metrics and organizational structure around a single view of the cust...

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How Will Artificial Intelligence Influence Marketing Decisions in the Future?
Future of Marketing

How Will Artificial Intelligence Influence Marketing Decisions in the Future?

Marketers will have to move out of their comfort zone and get trained in AI platforms. That is the only way to meet the ...

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