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AI Library
Carlos Guzman

Carlos Guzman

Carlos has been with WSI since 2004. He leads a digital marketing agency specializing in social listening and analytics-based digital strategies.
Advanced Tech like Chatbots Rely on Traditional Marketing
Marketing Automation

Advanced Tech like Chatbots Rely on Traditional Marketing

August 22, 2018 | 3 Minutes to Read

While it's true that chatbots are powered by automation and artificial intelligence technologies, they still rely on tra...

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Cross-Media Strategy & Marketing Campaign Success
Marketing Optimization

Cross-Media Strategy & Marketing Campaign Success

December 12, 2017 | 3 Minutes to Read

Marketers need to track a customer's journey across devices to ensure the success of their campaigns. Learn more about c...

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Omnichannel Marketing & Marketing Campaign Performance
Marketing Optimization

Omnichannel Marketing & Marketing Campaign Performance

November 24, 2017 | 2 Minutes to Read

It incorporates the alignment of technology, data, metrics and organizational structure around a single view of the cust...

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How Will AI Influence Marketing Decisions in the Future?
Future of Marketing & AI

How Will AI Influence Marketing Decisions in the Future?

October 30, 2017 | 3 Minutes to Read

Marketers will have to move out of their comfort zone and get trained in AI platforms. That is the only way to meet the ...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

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