Customer Stories
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Making a difference in our clients’ lives

We positively impact the lives of our clients beyond their KPI reports.

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Todd McCarty

WSI Marketing Upside

Develop lead generation strategies for business owners and sales and marketing leaders that transform marketing into a revenue driver and not just another experience.

Schedule a Strategy Call

Todd McCarty

Service Areas

  • Atlanta
  • Athens
  • Macon
  • Georgia

Recent Engagements

  • Led Global Digital Marketing Ops for NCR
  • Lead Generation Consultant Habasit North America
  • Led Marketing Technology Stack for NCR

Skills

  • Lead Generation
  • Marketing Technology
  • LinkedIn Training
  • Conversion Rate Optimization

Get to Know Me in 60 Seconds

Develop lead generation strategies for business owners and sales and marketing leaders that transform marketing into a revenue driver and not just another experience.

J. Todd McCarty is Principal of WSI Marketing Upside and a digital marketing strategist. Todd has more than 25 years of experience in media and marketing and has worked for five different Fortune 500 Companies in a marketing leadership capacity including Omnicom, Anheuser-Busch, BellSouth Corporation, Cox Enterprises and NCR Corporation. Most recently, as Global Digital Marketing Operations Leader for NCR Corporation, Todd managed the company’s marketing technology stack as well as ncr.com, social media operations, marketing automation, sales enablement, the global intranet, marketing analytics and provided oversight of the corporate 800 number.

As a revenue-focused marketer, Todd “connected the dots” between NCR’s website, marketing automation platform and CRM system to demonstrate the amount of revenue that marketing was driving for the company.

Many of Todd’s clients had one of the following problems:

• Frustrated that they spent a lot of money on a website that generates no leads and is not a revenue driver.
• Confused about where to start with digital marketing and need a "phased" plan.
• Upset that they spent money on a marketing program that didn't produce results.
• Time-pressured to manage the business and marketing activities and need an extra set of hands.
• Unsure which half of their marketing was driving results for the company due to lack of analytics.

Todd offers a complimentary, data-driven website assessment that analyzes your website from both a lead conversion perspective and a search engine visibility perspective. After that assessment, we can decide if a second meeting makes sense.

Mike Chavez - Mike Chavez Painting, Owner.
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
Mike Chavez - Up to 74% Increase in Organic Traffic and Inquiries
Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

CLINICA DA MAMA - Increased Online Bookings By More Than 100%
CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

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