WSI Experts Author First Book, Bringing Industry-Proven Expertise to Businesses Looking to Enhance Their Digital Presence
Toronto, Canada, September 4, 2013 – WSI, the world’s largest network of digital marketing consultants celebrated the launch of their first book at the August 22nd WSI Book Launch at the Westin Harbour Castle Hotel in Toronto, Canada. Entitled, “Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing,” the book’s 12 chapters examine the industry’s most innovative digital strategies for business owners hoping to gain a competitive edge in the digital realm.
“Because of the immense reach of the WSI network, we are uniquely positioned to share our expertise with businesses right across the globe,” says Doug Schust, President of WSI. “Through ‘Digital Minds,’ several of our own subject matter experts contributed their expertise, authoring 12 chapters that are all aimed to help businesses discover how they, too, can unleash their brand’s power online. As a whole, the WSI team is thrilled to be able to not only showcase our know-how, but also to establish a compilation of comprehensive practices and guidelines for all professionals. Essentially, it’s an all-inclusive look into the digital marketing industry, which is constantly in flux, highly competitive, and often very daunting to many professionals and business owners. Our first publication is a monumental achievement for our own brand, and will prove just as valuable for our clients.”
Digital Minds is comprised of 12 chapters, with each focusing on a distinct digital marketing strategy, its fundamentals, and cutting-edge practices leveraged by industry pros. The main chapters are:
1. The Digital Landscape: Framework and Strategy
2. Content Marketing is King
3. Pay Per Click: Get Leads Fast
4. Landing Page Optimization: It's About Psychology, Not Technology
5. Display Advertising: What You're Missing
6. The Power of Adaptive SEO
7. Social Media Shakedown
8. Video Marketing: Don't Blink or You'll Miss It
9. Email Marketing: A Constant Drip
10. Responsive Web Design: The Future
11. Mobile Marketing: On the Move
12. Don't Forget About Measurement
For more information about WSI, please visit www.wsiworld.com.
About WSI – we simplify the Internet:
WSI is the world’s leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2012, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.
For more information about WSI’s offerings and business opportunities, please visit our website atwww.wsiworld.com. For digital marketing tips, strategies and ideas, visit our blog at: http://www.wsiworld.com/blog. Please follow us online at: http://twitter.com/wsiworld, http://facebook.com/wsiworld, https://www.linkedin.com/