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Erica Sietsma

Erica Sietsma

Erica is the senior vice president, Consumer Engagement & Product Strategy, at Digital Air Strike. 16+ years of retail technology experience.
Why Your Customers Want to Chat and How it Can Change Your Business
Marketing Automation

Why Your Customers Want to Chat and How it Can Change Your Business

Opening the right communication channels and providing instant response can be the difference between closing a sale and...

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The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.