Customer Stories
sunsweet-making-a-difference-featured

Making a difference in our clients’ lives

We positively impact the lives of our clients beyond their KPI reports.

Learn How

Marketing Optimization

Case Study: Mardi Gras Casino

| 2 Minutes to Read
Screenshot of the Mardi Gras Casino website.

Mardi Gras Casino is South Florida's premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long-standing South Florida hotspot, attracting both vacationers and locals for over 70 years.

WSI Goals

  • Strengthen Mardi Gras’ position in Florida’s competitive gaming and entertainment market by improving the company’s ranking on Google and other search engines
  • Increase site traffic to the company’s West Virginia Casino & Hotel site
  • Revamp websites of both of the company’s properties and incorporate elements like conversion architecture and adequate SEO to maximize ROI
  • Leverage effective digital marketing tools like PPC campaigns, social media marketing, and blogs
  • Increase visitors to the casino and reservations at the West Virginia Hotel and help grow membership in their Player’s Clubs
  • Elevate overall awareness of the Mardi Gras brand

Target Audience

Local and visiting casino, racing, and entertainment enthusiasts

Services Provided By WSI

  • Provided an effective SEO program consisting of 100 pages of original keyword-rich content
  • Built an entirely brand new 100-plus page website for both Mardi Gras Casinos & Racetracks as part of a comprehensive online marketing program
  • Developed powerful conversion architecture to the company’s site focusing on their key profit centers
  • Provided the websites a new look and feel that has been integrated into the brand’s overall branding
  • Provided daily content updates to the websites
  • Managed the company’s social media marketing campaign; created new Facebook and Twitter pages, posted on them on a daily basis, developed exclusive Facebook and Twitter promotions, and run Facebook ads
  • Management of several ongoing PPC campaigns, developing a link-building program as well as writing, optimizing, and distributing several weekly blogs

The Results

  • Over 300% of increased site traffic volume during the initial 6-month period
  • Dominant position in search pages for over 50 search terms; in several cases, they dominated the first page and appeared multiple times with results from the site, blog, and video channels
  • An enormously successful pay-per-click campaign with an average of 122 calls per week at a cost of $2.38 per call in the initial 4-week stage

Screenshot of Mardi Gras Casino website.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.