WSI's web analytic consultants can help you understand your website analytics and measure your website's online health and progress. Our web analytic consultants provide you insight on your website analytics that helps increase website rankings. Like any other aspect in your internet marketing plan, your web properties (website, landing pages, blog etc) have their own set of defined goals. For example, you may use it them as an informational vehicle for your customers, to sell your products or services, or as a means to generate leads and build your customer database. Regardless of your internet marketing objectives, they are marketing mediums you have invested a significant amount of time and money into. As such, it is essential that you ensure your website, landing pages, blog etc. are being measured from a web analytics point of view to ensure they are working efficiently for your business.
Web Analytics Rule 1 - You Can Only Manage What You Can Measure
To guarantee that your time and money have been well spent, it is essential that you have web analytics running on your website, as well any landing pages and other web properties you may have. Web analytics will measure your efforts and will allow you to thoroughly understand how effectively your web properties are performing against your pre-defined KPIs (Key Performance Indicators ). More specifically, there is key information that can be uncovered like your overall visitor stats, your most visited pages, your top keywords, your visitor segmentation data or your pay-per-click and email marketing campaign ROI. These key figures that are pulled from your web analytics tool will help you determine whether your internet marketing web properties are as effective as they should be.
Our WSI Web Analytics Consultants understand that as a business owner, you may already be embracing and utilizing web analytics services. If so, are you able to make sense of the complex data your web analytics tool is giving you? The very potential of all this complex data is undeniable, but for many individuals it may also seem like just another mountain of data that is complicated and too overwhelming to decipher. This sense of confusion is rather common, especially if you do not have previous experience in analyzing website data or are analytical in nature.
Web Analytics Rule 2 - Over Web Analysis Can Be Just as Harmful as No Web Analysis
With so much data to examine many businesses tend to over analyze the data, causing what we call analysis paralysis. This is where the sheer quantity of analysis overwhelms the decision making process itself, thus preventing a decision. The process of over analyzing can be just as harmful as not analyzing the data at all. This is why your web analytic data should be handled by a professional like a WSI Web Analytics Consultant. They will meet with you on a monthly basis to discuss your web analytic metrics and ensure that that the intimidating mountain of data will not only make sense, but will also significantly improve your business’ internet marketing plan .
Through our qualified WSI Web Analytics Consultants, you will gain relevant web analytics services that are tailored to your specific internet marketing objectives. Contact your local WSI Consultant today for more information on WSI Web Analytic plans .
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