WSI Internet Marketing Plan
A WSI Internet Marketing Plan is an integrated strategy that combines various Internet marketing services (such as search engine optimization, web analytics and search advertising) to increase your return on investment. A WSI Competitor Analysis is the best foundation for developing your internet marketing plan.
A WSI Internet Marketing Plan Consists of the Following:
Search Advertising
Pay-per-click (PPC) is the fastest, most flexible and easiest to manage search advertising techique in a internet marketing plan. WSI Consultants, who are Google AdWords Certified, create effective pay-per-click campaigns that run on the search engines (like Google).
What makes PPC so effective is that we can make changes quickly, it can be tracked and analyzed in great detail and it brings the fastest results when compared to other internet marketing systems. When you contact us for your WSI Internet Marketing Plan, one of our dedicated WSI Consultants will set up and run a PPC campaign for your business.
Search Engine Optimization (SEO)
In order to get your website ranked in the organic results of search engines and increase website traffic, a search engine optimization strategy is needed to optimize your website. At WSI, we specialize in attracting more online attention to your website and landing pages by telling the world you are here.
Our skilled Internet Marketing Consultants use various online techniques, such as in-bound linking, directory submissions, blog linking, article posting and social bookmarking, to inform related websites and information providers that you are in business and ready to service. The goal of the program is to convince Google and others that you are a serious and relevant business that they should pay attention to and reward with high rankings.
Generally à la carte search engine optimization services don’t achieve satisfactory results because of the different keyword competitiveness on Google and other search engines. We offer a guaranteed 1st page Google result by carefully analyzing your keyword competitors and crafting a winning plan that is achievable for most keyword phrases in a 12-month period.
Social Media Marketing
Your company’s website has a branded domain name and this name, along with any other trademarks you have, needs to be registered on all the relevant social portals - even if you are not yet active in the social space. In order to protect your brand, WSI registers your company on the following social media sites and we keep this information on file to assist you with your social media marketing strategy: Twitter, Facebook, Bit.ly, Disqus, LinkedIn, Reddit, Digg, Technorati, Delicious, Squidoo, Ping.fm, Blogger and more.
Content Marketing
Your website (along with your social media properties) needs to become your 24-hour internet salesman. This can be achieved through content marketing, which is the art of understanding exactly what your customers need to know when they come to your site, and delivering it to them in a relevant and compelling way to grow your business.
When you partner with us, your WSI Consultant will work with you to create the most effective and comprehensive content marketing strategy possible. We research, write and post articles that extend beyond your product information to include best practices, case studies, success stories, thought leadership, and more. Once you have delivered relevant content, you become a trusted resource making it easy for your customers to buy.
Web Analytics
When you decide to implement a WSI Internet Marketing Plan, you will be partnering with a team that manages what they measure. In order to maximize our customers’ return on investment from their internet marketing activities, a WSI Consultant will implement tracking systems and reports that will keep you informed of your progress.
Your WSI Consultant will be ready with advice and strategies that will help you analyze results and make corrections, troubleshoot issues and solve problems and establish a measurement system.
Account Management
Dedicated account management of your internet marketing plan mean that you can focus on your core business while a WSI Consultant takes care of your internet platforms. Retain our services as your Internet Marketing Consultant and we will work with you to create your “lead generation,” “branding and retention” and “customer communication” plans.
If you want to learn more about internet marketing services, locate a WSI Consultant in your region and contact us about WSI’s Internet Marketing Plan .
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