About Us

Meet the Senior Management

 

WSI owes its current and continued success to its customers and Consultants. The WSI Senior Management team is dedicated to helping customers and WSI Internet Consultants grow their businesses through leading edge, innovative and profitable internet marketing services. WSI’s corporate staff members deliver on this promise every day by working with WSI Consultants and thousands of customers and partners in over 80 countries.

Mark Dobson, Co-Founder and VP Franchise Development

mdobson@wsiworld.com
905-364-1339

Mark Dobson has been with WSI since its inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and the understanding of behavioral patterns has been instrumental in developing the unique screening and selection process utilized by the WSI franchise team. Mark also brings his many years of franchising experience to the WSI network ensuring only the highest quality of franchise applicants are awarded the WSI franchise. Using his prior experience as an entrepreneur, Mark has been a driving force behind the success of WSI since its inception.

Mark Dobson is a regular author on our corporate blog. To read Mark's latest blog posts please visit our WSI Internet Franchise blog .

 

 Ron McArthur, President

ronmcarthur@wsiworld.com
905-364-1314

Having joined WSI in 2004, Ron McArthur continues to focus the WSI franchise efforts on the growth and profitability of our customers, franchisees and partners within the WSI eMarketplace. Ably positioned at the helm, Ron has built a team that embraces the concept of strong relationships in all their interactions within the WSI global community. With his long standing experience in the franchise industry and unrelenting focus on providing superior customer service, Ron leads the WSI team towards realizing the company’s vision - to be the world's leading provider of internet marketing services to small and medium size enterprises (SME) the world over.

Ron McArthur is a regular author on our corporate blog. To read Ron's latest blog posts please visit our WSI Internet Franchise blog .

 

Valerie Brown-Dufour, VP International Development

vbrown-dufour@wsiworld.com
905-364-1370

As Vice President of International Development, Valerie is charged with helping to build WSI’s international presence and global reach. Valerie’s focus in these markets is to strengthen business relationships and revenue opportunities with current and potential franchisees by establishing regionally-based offices, operated by Master franchisees.

Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries.  Valerie holds a Master degree from the University of Toronto.

 

Shaunak Dave, VP Information Technology

sdave@wsiworld.com
905-364-1251

Mr. Dave began serving as RAM’s Vice President of Information Technology since April, 2011. Previous to this, he was RAM’s Director of Information Technology having joined the company in June of 2009.

Mr. Dave has over 16 years of experience in the areas of telecommunications, information technology, cloud computing, enterprise applications, education. Shaunak specializes in the areas of strategic initiatives, automation and optimization of IT environments both from infrastructure and enterprise applications perspective.

 

Jamshaid Hashmi, VP Channel Development

jhashmi@wsiworld.com
905-364-1278

In his role as VP of Channel Development for the last decade, Jamshaid Hashmi has helped build and oversee relations with strategic Channel Partners that have added to the growth of the WSI's global footprint to get to over 1000 offices in 80+ Countries.

A serial entrepreneur with interests in multiple verticals, Jam's most recent entrepreneurial interest is as one of the co-founders of Search Results, an international Search Engine Marketing and Social Media Marketing firm established in November 2007 to fill the Search, Social and Mobile needs of thousands of businesses worldwide. Jam's strong expertise in Search Engine Optimization and Social Media Marketing has helped grow Search Results internationally with offices in multiple countries. A sought after public speaker, Jam has been the keynote at a number of conferences and international summits. He regularly trains C Level Executives and supports both new and seasoned business owners on SEO, Social Media, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics.

 

Nick Lattanzio, VP Global Franchise Development

nlattanzio@wsiworld.com
905-364-1337

Nick Lattanzio has gained 25 years of experience in the franchise industry by owning his own franchise and has been with WSI for over 11 years and manages the Franchise Development department. With his leadership skills and strong knowledge of franchising, Nick oversees the global expansion plan of the WSI franchise through several channels. He is directly responsible for more than 25 people and is accountable for the department’s overall budget.

With his excellent communication skills and experience in coaching / mentoring, Nick’s commitment is to help people grow, learn and increase their knowledge and expertise. He also possesses diverse experience in operations, project management, sales and marketing.

 

Daniel Lattanzio , VP Franchise Development

dlattanzio@wsiworld.com
905-364-1261

Mr. Lattanzio has served as a Vice President, Franchise Sales of RAM since March 2007. Before March 2007 Mr. Lattanzio served as Vice President of Franchise Development for Performance Sales International Inc., located in Toronto, Ontario from January 1997 to March 2007.

 

Maribel Guiste, VP Franchise Operations

mguiste@wsiworld.com
905-364-1231

Maribel Guiste, a Certified Franchise Executive (CFE), leads WSI Franchise Operations in managing the day-to-day operations of the franchise training, support, education eMarketplace, and marketing operation teams.

Maribel has an educational foundation in training and psychological development and has been a successful entrepreneur herself. With this background she brings ongoing value to the WSI franchise system providing leadership in customer service excellence. As a member of the WSI team for close to a decade, Maribel also actively manages our strategic affiliations with organizations such as Google, CFA, SEMPO, CMA and International Franchise Association and devotes time to support WSI charitable causes including Make Child Poverty History (MCPH) .

Maribel Guiste is a regular author on our corporate blog. To read Maribel's latest blog posts please visit our WSI Internet Franchise blog 

 

Kishor Vyas, Controller

kvyas@wsiworld.com
905-364-1309

In his position as Controller, Kishor Vyas’ mandate is to manage the fiscal responsibility of the WSI franchise and ensure due diligence of financial best practices company-wide. Kishor performs a strategic role on the WSI Senior Management team to help plan, provide and mobilize appropriate resources required by WSI Internet Consultants and partners within the WSI eMarketplace.  Kishor is focused on driving significant process improvements to help WSI receive the maximum return on resources deployed. In addition to utilizing his skills for financial matters, Kishor leverages his experience to facilitate strategic decision making and consistent direction that drives additional sustainable profitability for the entire WSI franchise network.


 

Wayne Steinberg, General Counsel

wsteinberg@wsiworld.com
905-364-1263

Wayne has been a lawyer in Ontario since 1977, with corporate/commercial legal experience practicing both in law firms and in private companies, and he is an international franchise law specialist who has represented both franchisors and franchisees. He has been WSI’s General Counsel and a part of its corporate management team since 2002 and in that capacity he looks after all of WSI’s legal work. This includes handling the preparation of legal documents internally and advising the company on various legal issues but he also supervises legal work done by a variety of outside law firms around the world that are used by WSI for any outside legal work that is required. He has spoken and written on franchising at various legal seminars sponsored by such organizations as the Ontario Bar Association and the Canadian Franchise Association and he is an active member of the Canadian Bar Association, the American Bar Association, the International Bar Association, the Canadian Corporate Counsel Association and the Association of Corporate Counsel. Wayne regularly attends legal continuing education programs on franchising sponsored by these various organizations.

 

Learn more about the WSI franchise opportunity  or find out how you can get your customized Internet Marketing Plan by locating a WSI Internet Consultant  in your region.

Word from WSI Clients

“In a tough economy, we were hesitant to take on another expense for advertising, but WSI helped us to see that website marketing was a necessity in today's market. They were right! Our business has really blossomed and it is through the referrals that came through our website! We are truly grateful to work with such talented people and a company as fantastic as WSI. The return on investment (ROI) was astounding to me and it is all through WSI's commitment to our site that this was possible!”

Michele Stevenin, Vice President
The Stork’s Nest Child Academy



"There would have not been any other way to expand awareness on the Weight Loss Show to so many people as we managed to do through WSI’s Internet marketing services. We at LinkvivaEvents appreciate WSI’s team for their expertise, advice and professionalism in customizing an Internet marketing campaign that was absolutely suited to our business and generated not only huge interest for our business online but also visitors walking to our event!”

Niousha Ehsan, Business Development Manager
LinkvivaEvents


“Through WSI’s customized SEO and PPC marketing system, we have been able to jump to the front page of major search engines. WSI has always been very knowledgeable, thorough, prompt and dependable. The WSI team is always accessible and able to answer any questions we may have right away. We would recommend WSI to any business that is looking to expand and develop their marketing online”.

Kim Myers, Owner
All American Fence Corporation


“WSI and their team have been instrumental in generating leads and growing Value’s business online. WSI has helped us achieve excellent results in this competitive industry”.

Tracey Le Roux, Marketing Manager
Value Logistics



“Great work, great design, I don’t even want my competition to know about what I’m doing. Thanks a lot to WSI!”

Juan Manuel Flores Cervantes, Socio Consultor
First Consulting Group



“Almost immediately after working with WSI, we received inquiries several times per day as well as a number of walk-ins every week. Through the website, our enquiries have increased tenfold and has enabled us to increase our marketing profile by a substantial margin. I have been and continue to be impressed with the effectiveness of WSI as well as their level of professionalism, personal attention and commitment to their clients' success. I would highly recommend them to anyone wishing to enhance their marketing profile".

Dr. Stephanie Ling, Principal
Cornerstone Montessori Prep School



“On behalf of our entire team, a big thank you to WSI for your excellent job in creating our new website and conducting continued developments and ongoing improvements to the site. We appreciate your quick understanding to our industry, your patient and gentle manner in implementing the latest technology and our ongoing marketing meetings to help keep us focused and on track. I always feel that WSI has our best interests at heart and appreciate your fierce loyalty”.

Andy Cotnam, General Manager / President
The Fireplace Center and Patio Shop



“Further to our telephone conversation last week, this is to confirm that we would be delighted for you to use our website for your [showcase]. I would like to take this opportunity to say how delighted we were with the way you managed our project. You listened to our requirements and understood what we wanted to convey through our website. The follow-up service has been superb and we would have no hesitation in recommending your services".

Jenny Coombes, Director
Gillett& Johnston (Croydon) Ltd



“WSI’s services are a vital part of Sage’s overall marketing strategy, which includes a variety of strategies. The purpose is to integrate all as one ‘brand’, with Sage being seen as the expert or leader in that niche. WSI has encouraged us to move beyond a well-designed website with state-of-the-art home search features to submission of videos, whitepapers, press releases, social media postings and other peripheral strategies to boost our rankings".

Linda Walters, Owner and Exclusive Buyer Agent
Sage Realty, LLC