WSI was established in the mid 1990’s in Toronto, Canada. For over 20 years, WSI has been developing profitable Internet Marketing Solutions for small and medium sized businesses (SMBs), serving more than 80 countries worldwide. Since our founding, WSI has been a market leader in helping businesses succeed online. We have been a home for innovators where our international presence is uniquely multi-cultural, yet dedicated to meet the ever-changing needs of our clients.
WSI started off by providing simple, basic websites that had no functionality but rather something to look at while surfing the Internet. Back then our Consultants were techies, client needs were lucid, and websites served the purpose of a cardboard brochure. As Internet usage evolved, and users started interacting with websites, WSI evolved and rapidly took control. We started working on ways to make our websites more dynamic and interactive which resulted in a major shift in the product and service portfolio WSI offered its clients. Techies were not enough – what clients needed were business partners who understood and could translate the Internet into business 'speak’. WSI developed the Internet Business Analysis (IBA™), enabling WSI Consultants to help direct companies in making their websites more dynamic and productive.
The next largest change came with the launch of search engines like Google and Yahoo! who expanded the marketing opportunity for business with paid online advertising As the business world became more digitized and marketers moved their advertising dollars from traditional media to digital, WSI’s services adapted again to serve the Internet marketing needs of businesses.
It could be argued that some of the biggest changes to the Internet industry have happened over just the last couple of years with the introduction of user- generated content through social media and changes in the mobile landscape due to Smartphones. But as these changes have emerged, WSI has strategically adapted to stay ahead of the curve and ensuring our services help companies effectively communicate and do business online.